There are reasons why businesses integrate offline marketing into their advertising program. To mention a few:
The offline approach is more effective in terms of establishing business legitimacy.
Online advertising rates are becoming more expensive.
Offline marketing has the quality of being physical. Offline materials are tangible and easier to access and read.
However, its not advisable to incorporate every single offline strategy that you come across. Many of these require time for preparation and implementation, and sometimes they cost a lot of money to implement.
Here are some budget-friendly options.
Print out cheap door hangers, flyers, etc. Where to distribute them? Check out neighboring business parks and small businesses in your area. Print these materials in large quantities and use only blank ink to limit cost.
Direct mail marketing
A letter allows you to be more personal with customers. Letters work in different ways.
If you know how to write letters of apology that sound really sincere, you can turn irate customers into ones who will gladly do future business with you.
Search through your database and look for names of previous customers who have already stopped buying from you. Compose letters to tell them how much you want them back.
There are at least two reasons why building alliances with other companies can be beneficial.
You can have access to a bigger audience. With resources and skills combined, a joint venture means you can have more exposure and opportunities to gain bigger profits.
Its a good way to build your own credibility. With another business partnering with you, its a sign that there are people who trust you.
Take advantage of industry events. At first, you can just show up at these events to learn how they are conducted. While you do that, create your own content on topics that matter to the audience. Once your material is ready, speak at these events with the goal of projecting an image that you are an authority in your own niche.
This will cost you nothing, except if you hire someone to prepare the speech material for you.
Wear your logo. Print out shirts to be worn by your employees. Whenever you can, wear one of these shirts.
Buy low-cost promotional products. Put your company logo on coffee mugs, magnets and pens. Purchase these items in bulk for opportunities to get discounts.
Make use of your existing customers to attract new ones. Give them items for free or free services as rewards for referring a friend of theirs that became a new customer in your store.
When creating your referral program, consider other mediums as well. Local publications and testimonials might well be suited for the purpose. Keep searching online for good words about you, coming from previous clients. Send free items to these people as a token of your appreciation.